7 Advantages of Having an Explainer Video for Your Website

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As a business owner, you may wonder if an explainer video is right for your website. After all, there are many different types of videos out there, and you want to ensure you are investing your time and money in the right video for your business. So, what are the benefits of having an explainer video for your website? Let’s take a look.

What Is an Explainer Video?

An explainer video is a short, engaging video that explains what your business does, how your product or service works or both. Explainer videos are often used on websites, email marketing campaigns, and social media. They are an excellent way to quickly engage with your audience and explain what you do in a way that is easy to understand.

What Are the Advantages of Having an Explainer Video?

There are many advantages of having an explainer video for your website. Here are just a few:

1. They Help Explain Complex Concepts in a Simple Way

Explainer videos are great at taking complex concepts and explaining them in a simple way. This is because they use visuals and audio to help communicate the message, which can be more effective than just text alone.

2. They Can Improve Engagement and Time Spent on the Site

Potential customers are more likely to watch a short video than read through blocks of text. By having an explainer video on your site, you can engage visitors and keep them on your site for longer, increasing the chances that they’ll convert into customers.

3. They Can Increase Conversion Rates

An explainer video on your website can increase conversion rates by up to 20%. This is because they help to build trust with potential customers and give them a better understanding of what you offer.

4. They Can Be Used to Drive Traffic from Social Media

Social media is a great way to drive traffic to your website. And, if you have an engaging and well-made explainer video on your site, people are more likely to share it and help promote your business.

5. They Are a Great Way to Show Off Your Brand Personality

An explainer video is a great way to show off your brand personality. This is because you can use them to tell your story and show your potential customers who you are and what you stand for.

6. They Can Help You Stand Out From Your Competition

In a world where so many businesses compete for attention, an explainer video can help you stand out from the crowd. You can use an explainer video to explain what your business does and why customers should choose you over your competitors. They’re often used on websites and social media and can be extremely effective marketing tools.

7. They Can Be Used to Increase SEO

An explainer video on your website can also help increase your SEO. This is because Google gives preference to websites with videos, so it’s a great way to boost your site.


There are many advantages to having an explainer video for your website. It can help you explain simple concepts in a simple and engaging way. Additionally, an explainer video can help drive traffic from social media, improve your website’s SEO and help to increase conversions by helping visitors to understand your product or service better. 

Finally, an explainer video is also a great way to show off your brand personality and stand out from the competition. 

At OpenEye Studios, we believe every company is unique and therefore requires a custom approach to its explainer video. We will work with you to understand your vision and marketing goals and create a video that meets those objectives.

If you are looking for an explainer video production company, contact OpenEye Studios today. We will make your vision a reality and help you achieve your marketing goals!

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