8 Tips on How to Optimize Your Videos for Social Media

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As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what about using social media to promote your video content?

With over 3 billion people using social media every month, there’s a huge potential audience for your videos. But how do you ensure your videos are seen by the people who matter most?

Here are some tips on how to optimize your videos for social media:

1. Keep It Short and Sweet

Most social media users’ attention spans are fairly short, so it’s important to keep your videos short and to the point. Aim for 60 seconds or less, and get straight to the point without any fluff.

2. Use Eye-Catching Thumbnails

People scrolling through their social media feeds are more likely to stop and watch a video if the thumbnail is eye-catching. Make sure your thumbnail is bright and colorful and includes a title or description of the video.

3. Hook Them in the First 10 Seconds 

You only have a few seconds to capture someone’s attention, so make sure your video starts strong. Use an attention-grabbing opening, such as an interesting story, a surprising statistic, or a question that will make viewers want to keep watching.

4. Create Transcripts of Your Videos

Transcripts of your videos can be extremely helpful for people who are hard of hearing or prefer reading instead of watching videos. They can also be helpful for people who are trying to follow along with a video but are having difficulty doing so.

5. Use Hashtags

Hashtags are a great way to get your videos seen by more people. When you use relevant hashtags, your videos will show up in the feeds of people searching for those topics.

6. Use Calls to Action

At the end of your videos, make sure to include a call to action. Calls to action are important because they help guide your viewers to take the next step, whether that’s subscribing to your channel, visiting your website, or making a purchase.

Without a call to action, your viewers may not know what you want them to do next, and they may not take any action at all.

7. Share Your Videos across All of Your Social Media Platforms

Don’t just share your videos on one social media platform. Share them on all of the platforms that you are active on. This will help you reach a wider audience. 

8. Use Paid Advertising

Paid advertising is a great way to get your videos in front of a larger audience. You can use Facebook Ads or Google AdWords to target people who are interested in your products or services.


As you can see, there are quite a few things to consider when optimizing your videos for social media. However, by following the tips outlined in this article, you can ensure that the broadest possible audience sees your videos and that they make the most impact possible. So get out there and start creating some great social media videos!

OpenEye Studios is a video production company in Springfield specializing in creating engaging, affordable videos for businesses of all sizes. Whether you’re looking to produce a commercial, an explainer video, or anything in between, we can help. If you’re interested in learning more about how we can help you produce a video that will engage your audience and promote your brand, contact us today!

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