5 Key Characteristics of an Effective Recruitment Video


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There are many ways to produce a recruiting video, but one of the most popular and effective methods is to use a video production company. This allows you to have complete control over the content and delivery of your message.  

You can also ensure that the video is produced in a professional manner, which will give you the best chance of attracting top talent. If you want to create an effective recruitment video, these are the tips for you.  

1) Keep It Succinct

The most important thing to remember when creating a recruiting video is to keep it concise. You only have a few minutes to make an impression, so make sure that every second counts.

Avoid including any filler content or fluff, and get straight to the point. Introduce yourself and your company, and explain what you’re looking for in a candidate.

2) Have Fun

Your video should be an accurate reflection of your company culture. If you’re a fun and laid-back workplace, make sure your video reflects that. In order to make your recruitment video more fun, avoid using corporate language and buzzwords.  Instead, use humor and cool animations. This will make your target audience more engaged and entertained.

The best way to make a recruitment video that will appeal to your target audience is to make it feel like a one-on-one conversation with the recruiter. This will make the video more engaging and interesting to watch.

3) Portray Your Company Culture

Your recruitment video should show off your company culture. This will give your target audience a better idea of what it’s like to work for your company. Showcasing company culture in the video can help attract the best candidates for the organization.

In order to do this, you should include footage of your employees working and interacting with each other. You can also include testimonials from employees about what they love about working for your company.

4) Keep Your Target Audience in Mind

When creating a recruitment video, it’s important to keep your target audience in mind. You should tailor the video to the type of candidates you’re hoping to attract.

A recruitment video should be made with a clear understanding of the company’s goals and the target audience. The video should be informative and include all the information that the target audience wants.

5) Make Sure to Answer Any Possible Questions

When making a recruitment video, it’s important to make sure you answer any possible questions the target audience might have. The video should be clear and concise, and it should answer any questions the audience might have.

Adding an animated video to your website will help to engage your audience and attract their attention. This will also help to clear any doubts that your candidates may have, and will show that you value them even before they join the company.


Making a recruitment video can help you to attract and engage your target audience. By following the tips above, you can ensure that your video is effective and engaging.

OpenEye Studios will help you create an engaging recruitment video that is sure to reach quality candidates. We are a corporate video company that will work with you in a variety of video projects. Get in touch with us today to learn how.

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