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Why You Should Create Animated Explainer Videos for Your Marketing Today

The world of marketing is constantly evolving, and businesses must keep up with the latest trends if they want to remain competitive. In 2022, animated explainer videos will be one of the most powerful marketing tools available. Animated explainer videos are visually captivating, engaging, and highly effective for conveying complex messages in a way that is easy to understand. Check out the other reasons you should create more animated explainer videos today:

It Has a Great Psychological Impact

Animated explainer videos can capture the attention of viewers and keep them engaged. They have a great psychological impact on viewers, as they evoke emotions and create a strong connection with the audience. Explainer videos can also be used to explain complex topics in a simple and entertaining way, making them ideal for introducing new products or services.

It Makes Content Easily Digestible

Animated explainer videos are also great for making content easily digestible. Combining visuals and audio can quickly and effectively communicate a brand’s message to its target audience. Animated explainer videos are also ideal for creating memorable experiences and increasing brand recognition.

It Is Cost-Effective

Another major benefit of animated explainer videos is that they are incredibly cost-effective. Compared to other forms of marketing, such as television advertising, animated explainer videos are much more affordable. They require very little time and money to produce, making them the perfect option for businesses on a tight budget.

It Is Versatile

Animated explainer videos are also highly versatile. They can be used to promote a wide range of products and services, from software and apps to physical products and services. Also, they can be used to create brand awareness and build trust with potential customers.

It Is Shareable

Animated explainer videos are also incredibly shareable. They can be easily shared on social media platforms and other online channels, making them an ideal way to reach a larger audience. This can help businesses to build a large following and increase their visibility quickly.

It Simplifies Complicated Processes and Ideas

Animated explainer videos are also great for simplifying complex processes and ideas. By using visuals and sound to explain a process, product, or concept in a straightforward and easy-to-understand way, businesses can ensure that their message gets across clearly and concisely. This helps increase customer understanding and engagement with the product or service.

It Can Become Viral Easily

Animated explainer videos are also incredibly shareable, making them ideal for going viral. Since they are visually engaging, they can easily attract attention and be shared quickly over social media and other online channels. This can help businesses to build a large following and increase their visibility quickly.

It Keeps Viewers Engaged

By using animation, businesses can create an engaging and entertaining experience for their viewers. Animated explainer videos can keep viewers engaged, as they are more likely to stay focused on the content and remember the information. This can help to increase customer understanding and retention.

The Bottomline

In conclusion, animated explainer videos are ideal for marketing in 2022. Not only are they a cost-effective way to engage with customers, but they are also highly effective in conveying complex information in an easily digestible way. 

Animated explainer videos also have the potential to create an emotional connection with customers, which can lead to increased sales and brand loyalty. 

Furthermore, with the rise of social media, animated explainer videos are well-suited to capture the attention of a wide variety of audiences with their visually appealing graphics and messages. With all these advantages, it’s clear that investing in animated explainer videos for your marketing in 2022 is a smart choice.

OpenEye Studios provide animated video production in Springfield. We are based in Ohio and we specialize in video marketing for social media and online content. Get in touch with us.

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