9 Good Reasons to Use Video for Your Recruitment

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Corporate videos are becoming increasingly popular in recruitment as employers look to stand out from the competition and create more engaging experiences for job seekers. Many recruiters are now leveraging video to attract the attention of the best candidates, build relationships with potential hires, and improve the hiring process.

Using video in recruitment can be a great way to improve the quality of your recruitment process and create an enjoyable experience for job seekers. Here are 9 reasons why you should use video in recruitment:

1. You Can Improve Engagement

Video can help capture potential candidates’ attention and keep them engaged throughout the recruitment process. Video can be used to showcase company culture, provide a virtual office tour, and give a more personal introduction to the team and job opportunities. This can create a more inviting and engaging recruitment process.

2. You Get a Better Understanding of Candidates

Video can be a great way to understand a candidate and their skills better. Video interviews can give recruiters a more in-depth view of a candidate’s personality, experience, and qualifications.

3. You Can Enjoy Cost Savings

Video can help to reduce recruitment costs and save time. By using video, recruiters can save time on travel costs and other associated costs with traditional recruitment methods.

4. You Can Reduce Time to Hire

Video can reduce the time it takes to hire a candidate. By using video, recruiters can quickly screen and evaluate candidates and make decisions more quickly.

5. Improved Accessibility

Video can help to improve accessibility for candidates who may not be capable of attending in-person interviews. This can help diversify the candidate pool and reduce potential bias in the recruitment process.

6. Increased Reach

Video can help to increase the reach of your recruitment process. With video, recruiters can quickly and easily share job listings and reach a broader range of potential candidates. You can post your video content on various social media platforms to tap your target audience and enjoy shares from others.

7. Improved Candidate Experience

Video can create a more enjoyable and memorable experience for job seekers. Video can give a more engaging recruitment process and help create a better candidate experience. With video, you can make a candidate feel more welcome by sharing a glimpse of the company culture, benefits, and other good things that await them.

8. Improved Brand Awareness

Video can be a powerful tool for creating brand awareness and improving employer branding. Video can be used to showcase the company culture and values and help to attract top talent. Most talents prefer applying for a job in a company that they “know” better. Creating a video that gives your audience a sense of what your company does can increase a job seeker’s confidence in you and the career opportunity they can have in your company.

9. Increased Retention

Video can help to increase employee retention rates. By creating a more engaging recruitment process, video can make a more positive onboarding experience and help to ensure that new hires stay with the company for the long term.


Using corporate video in recruitment offers numerous benefits for employers and job seekers. It provides a more efficient, cost-effective, and enjoyable way to find the right people for a job. Videos provide employers with a way to show job seekers a more human side of their organization and the job they are hiring for, while also giving job seekers a better understanding of the role they are applying for. Additionally, video allows employers to save time and money by allowing them to screen more candidates in less time, as well as giving job seekers more confidence when applying for a job. Finally, videos give employers the opportunity to reach a larger pool of prospective job seekers, which can result in a better selection of candidates for the position. All in all, using video in recruitment is an advantageous solution for organizations to find the best talent for their team.

OpenEye Studios is a corporate video production company in Ohio that offers nationwide services to businesses looking to utilize video for marketing, recruitment, and other purposes. Get in touch with OpenEye Studios to learn more!

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