Let\u2019s talk video! So, why and how are videos so important for your business? Well, we\u2019ll break it down as we go further on, but before we do, we\u2019d like to ask you to think about something.<\/p>\n\n\n\n
What is it you do in your downtime? What do you do when you’re bored and don’t want to work on a hobby or other interest? You probably scroll through different feeds and timelines on your social platforms. You go through various bits of content, catch up with your friends’ lives, come across products for sale, laugh at memes, and a lot more. Have you thought about the most common media format you see when you start scrolling? It’s a video!<\/p>\n\n\n\n
How Video Boosts Your Business<\/strong><\/p>\n\n\n\n Video marketing is the most common media format because it\u2019s the most popular. Think about it: human beings are naturally visual creatures. We enjoy absorbing information when it\u2019s presented to us in a dynamic, animated way. And that\u2019s exactly what videos do! They get straight to the point, incorporate lots of information in a streamlined and minimalistic way, and increase your brand\u2019s recall value.<\/p>\n\n\n\n Of course, all of the above refers to well-made videos hatched out of a strategic video marketing strategy. Top-quality videos have the potential to take your business straight up. For example, you shoot and upload a high-quality video that shows consumers how to use your product. They will be drawn from the get-go and will keep watching. In the end, if your video has been successful, they will want to purchase said product and will visit your website to do so. That’s what you call a successful conversion.<\/p>\n\n\n\n That consumer journey becomes slow and dull when it’s done without moving images. People don’t normally enjoy reading long paragraphs full of information if they can watch something that explains it in a minute or less. This is why any business that hopes to make it big needs to incorporate a solid video marketing strategy in its overall marketing mix.<\/p>\n\n\n\n Now that you know why video marketing is important, let’s talk about three basic video ideas to get your brand major traction and a larger audience base.<\/p>\n\n\n\n #1: Video Testimonial<\/strong><\/p>\n\n\n\n Consumers nowadays don’t tend to fully trust businesses. They usually ask their friends and family before making certain purchase decisions. a Video Chronicle is like a video testimony but better! You can make your buyer’s decision a lot easier by uploading Video Chronicles on your social media and website.<\/p>\n\n\n\n These Video Chronicles will feature your loyal customers who have a lot of love for your business. They will talk about their positive experiences, give in-depth reviews, and convince unsure consumers to buy. It’s as simple as that!<\/p>\n\n\n\n #2: Brand Message Video<\/strong><\/p>\n\n\n\n If someone was to ask \u201cwhat one video would you make for every business\u201d<\/p>\n\n\n\n The answer would be simple! A Brand Message Video (BMV) – this is a two-minute video that explains exactly what you do, how you do it, but better yet\u2026 why you do it! This 2-minute video covers all your unique driving forces, including:<\/p>\n\n\n\n