5 Ways to Use Explainer Videos for Social Media Marketing

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Explainer videos are one of the most powerful tools you can use to boost your social media marketing efforts. Explainer videos are short, engaging videos that explain a product, service, or concept in a fun, accessible way. In today’s digital age, they’re an incredibly effective way to reach potential customers and build your brand. To improve your social media marketing campaigns, here are five ways you can use explainer videos for social media marketing.

1. Generate Brand Awareness

excellent tool for marketing your business, as they can be used across a variety of platforms to reach a wide audience. By sharing your video on social media, on your website, or even in email marketing campaigns, you can reach new customers and give them a quick and easy way to learn about your brand.

An explainer video should be under two minutes in length, as viewers are more likely to engage with a video that is brief and to the point. When creating your video, focus on explaining the benefits of your product or service, rather than features. Customers want to know how your product or service will make their life easier, so make sure to highlight that in your video.

2. Increase Traffic to Your Website

Explainer videos are a great way to drive more traffic to your website. By sharing them on social media, you can encourage viewers to click through and learn more about your business.

3. Increase Engagement on Social Media

Explainer videos are engaging and attention-grabbing, making them perfect for grabbing the attention of your followers. By creating videos that are both informative and entertaining, you can increase engagement with your social media posts and build relationships with your followers.

4. Boost Your SEO Efforts

As you create videos for your business, don’t forget to also incorporate them into your SEO strategy. By using relevant keywords and phrases, you can help your videos rank higher in search engine results. This, in turn, can lead to more views and click-throughs to your website. So make sure to promote your videos through your other marketing channels, and take advantage of the SEO benefits they can offer.

5. Establish Authority

If you want to establish yourself as an authority in your industry, using explainer videos is a great way to do it. By visually explaining complex concepts, you can demonstrate your expertise to your viewers and gain their trust.

When creating an explainer video, it’s important to keep your audience in mind. Make sure the video is clear and concise, and that it covers all the key points you want to get across. You also want to make sure your video is visually appealing, so consider using engaging graphics and animation.


Explainer videos are a powerful tool for increasing engagement on social media and boosting your SEO efforts. By creating engaging, informative videos that are tailored to your audience, you can use explainer videos to reach new customers, increase brand awareness, and establish yourself as an authority in your industry.

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