The Power of Using Video on Your Social Media Platforms

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A corporate video is an excellent way to leverage social media to promote and grow a business. Video content is more engaging and interactive than text-based content, and it can help companies connect with their target audience more effectively. 

This article will discuss the power of using corporate videos on social media platforms and how they can benefit your business.

The Benefits of Corporate Videos on Social Media Platforms

1. Increased Engagement

Corporate videos are more engaging than text-based content. They capture the attention of the viewer and provide an immersive experience. According to a study, videos on social media platforms receive 1,200% more engagement than text and image-based content combined. This increased engagement can lead to more likes, shares, and comments, making your content more visible and expanding your reach.

2. Improved Brand Awareness

Corporate videos are an excellent tool for improving brand awareness. They can help businesses showcase their products, services, and values engagingly and memorably. Creating videos that resonate with your target audience can increase brand recognition and loyalty. When people see your videos on social media, they are more likely to recognize your brand and what it stands for.

3. Higher Conversion Rates

Corporate videos can also lead to higher conversion rates. Videos are more persuasive than text-based content, and they can convince viewers to take action. According to a study by Wyzowl, 92% of people say they have been persuaded to buy a product or service after watching a brand’s video. Creating videos showcasing your products or services can increase the likelihood of viewers becoming customers.

4. Cost-Effective Marketing

Corporate videos are a cost-effective marketing tool. They can be created using a smartphone or a primary camera, and plenty of free or low-cost editing software options are available. By creating videos in-house, businesses can save money on production costs and still create high-quality content. This makes corporate videos an excellent opportunity for small businesses or startups with limited budgets.

5. Improved SEO

Corporate videos can also enhance your search engine optimization (SEO) efforts. Videos are more likely to appear in search results than text-based content, and they can help improve your website’s ranking. By embedding a corporate video on your website and sharing them on social media, you can increase the time people spend on them, a critical factor in search engine rankings.

6. Increased Social Media Followers

Corporate videos can also help businesses increase their social media followers. Videos are more likely to be shared than text-based content, which can lead to more people following your social media accounts. Creating engaging and relevant videos can increase your social media following and build a community around your brand.

Tips for Creating Effective Corporate Videos

1. Keep It Short and Sweet

When it comes to corporate videos, less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.

2. Use High-Quality Visuals and Audio

High-quality visuals and audio are essential for creating compelling corporate videos. Ensure your video is well-lit and the audio is clear and easy to understand. If you’re using music in your video, make sure it’s royalty-free or you have permission to use it.

3. Tell a Story

Corporate videos are more engaging when they tell a story. Use storytelling techniques to create a narrative that will grab the attention of your target audience. Ensure your video has a clear message and aligns with your brand values.

4. Add a Call-to-Action

Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.


Corporate videos are more engaging, persuasive, and memorable than text-based content and can help you connect with your target audience more effectively. Creating high-quality corporate videos and sharing them on social media can increase engagement, improve brand awareness, and drive more conversions.

If you want to take your brand awareness and engagement to the next level, OpenEye Studios is your perfect partner. OpenEye Studios is a premier video marketing agency in Ohio that provides top-notch video production services to businesses of all sizes. With a highly skilled and experienced professional team, the studio offers various services, including corporate video production, animation, and post-production. Contact us today to see how we can help your business grow.

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