Video Production In Springfield, OH

TV Commercial Production

What Is TV Commercial Production

TV commercial production refers to the creation of commercials specifically designed to air on television or streaming platforms. The purpose of a TV commercial is to promote a brand, product, or service to a mass audience through the power of visual storytelling.

TV commercial production typically involves a multi-step process, including pre-production planning, script writing, casting talent, filming, editing, and post-production. The production team works closely with the client to ensure that the commercial effectively communicates the brand’s message and appeals to the target audience.

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Professional TV Commercials For Your Business

TV commercials have a wide reach, and can be seen by millions of people in a single day. This makes TV commercial production an important investment for businesses that want to reach a large and diverse audience. With advances in technology, TV commercials can now be produced in a variety of styles and formats, from live-action to animation, and from traditional to cutting-edge.

At OpenEye Studios, we specialize in high-quality TV commercial production, combining creativity, technical expertise, and a commitment to excellence to produce commercials that deliver results. Contact us today to learn more about how we can help your brand stand out on the small screen.

TV commercials can be an incredibly helpful asset for businesses, offering numerous benefits and advantages over other forms of advertising. Some of the key benefits of TV commercials include:


  1. Wide Reach: TV commercials have the potential to reach a large and diverse audience, making it a powerful tool for businesses looking to expand their customer base.

  2. Emotional Connections: TV commercials use visual storytelling and emotional appeals to connect with viewers, creating a strong and memorable brand image.

  3. Increased Awareness: TV commercials can help businesses increase brand awareness, build recognition, and establish a strong presence in the marketplace.

  4. Measurable Results: TV commercials can be monitored and measured for their effectiveness, allowing businesses to make informed decisions about their marketing strategy.

  5. Cost-Effective: TV commercials can be more cost-effective than other forms of advertising, reaching a large audience for a relatively low cost.

At OpenEye Studios, we understand the power of TV commercials and how they can be an invaluable asset for businesses. Our team of experts will work with you to create commercials that tell your brand's story, reach your target audience, and deliver measurable results.

Targeting the right audience with your TV commercial is crucial to its success and overall impact. By reaching the right people with your message, you can create a stronger connection and achieve better results for your business.


For example, if your brand sells baby products, it would be best to target your TV commercial to parents or families with young children. By creating a commercial that appeals to their needs and interests, you can increase the likelihood of making a sale and establishing a loyal customer base.


On the other hand, if you target your baby product commercial to an older demographic, such as seniors, the impact will likely be limited. The audience may not be interested in the product, and the commercial may not resonate with them, resulting in a missed opportunity to connect with your target audience.


In addition to knowing your target audience, it's also important to understand their behaviors and habits, such as the TV channels they watch, the time of day they watch, and the type of programming they prefer. This information can help you determine the best time and channel to air your TV commercial, increasing its chances of success.


At OpenEye Studios, we believe that targeting the right audience is essential to the success of any TV commercial. Our team will work with you to understand your target audience and create a commercial that appeals to their needs and preferences, delivering maximum impact and results for your brand.

In addition to airing on local television channels, TV commercials can also be placed on streaming platforms that offer ad options, such as Hulu, Paramount Plus, Fox News, Pluto TV, Lifetime, and more. These platforms provide an opportunity to reach a new and potentially larger audience, including viewers who may not have access to traditional TV channels.


Utilizing streaming platforms can be an effective way to complement your local TV advertising efforts, providing additional exposure for your brand and increasing the reach of your message. Our team at OpenEye Studios can work with you to develop a comprehensive media plan that takes into account both traditional and streaming platforms, ensuring that your TV commercial reaches the right audience and delivers maximum impact.


We also have strong relationships with local TV advertising partners, allowing us to place your commercial on popular TV channels and reach your target audience effectively. Our team will work with you to develop a comprehensive media plan that maximizes the impact and reach of your TV commercial, delivering the results you need for your business.

Define Your Brand

A TV commercial is a powerful tool to showcase the driving forces that sets your business apart from the rest.

Visually Connect

As the old saying goes, “A picture is worth a thousand words.” But, with a TV commercial, the value is immeasurable. 

Boost Awareness

TV commercials provide a captivating and engaging way to showcase your brand message and mission.

Common Uses For TV COmmercials

A TV Commercial can have many different uses and can help a business in a variety of ways, including:

  • Improving search engine optimization (SEO)
  • Increase sales, conversions, and order size

  • Increase the number of qualified leads

  • Retarget website traffic and visitors

  • Show company history, profile, vision, and values

  • Build brand recognition with your audience

  • Engage your audience and convince buyers

  • Use as content for social media 

Let’s tell your story