8 Tried & Tested Tips for Instagram Video Marketing Success


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Are you looking to take your Instagram video marketing to the next level? If so, you’re in luck! In this blog post, we’ll share eight tried-and-tested tips that will help you boost your Instagram video marketing efforts and improve your results.

1. Take Time to Plan

One of the most important things you can do when it comes to Instagram video marketing is to take the time to plan your content. This means setting your goals, understanding your audience, and mapping out a content strategy. By taking the time to plan, you’ll be able to ensure that your videos align with your business goals and resonate with your target audience.

2. Research and Brainstorm

Before you start creating your videos, it’s essential to do your research and brainstorm ideas. What kind of videos would your audience be interested in watching? What type of content would they find valuable? Once you understand what you want to create, you can start planning your videos.

3. Utilize the First 10 Seconds to Impress

Since you only have a few seconds to grab your viewer’s attention, it’s essential to make the most of the first 10 seconds of your video. This is the time to hook your viewer in and make them want to watch more. So, ensure that your video starts with an attention-grabbing scene or an intriguing question that will leave your viewers wanting more.

4. Post Instagram Stories

In addition to posting regular videos on your feed, you should also utilize Instagram Stories. This is a great way to share behind-the-scenes content, sneak peeks, and short clips that don’t necessarily fit into a longer video. Plus, since Stories only last for 24 hours, they can create a sense of urgency and encourage viewers to watch your videos more quickly.

5. Use Instagram Live

Instagram Live is another great way to connect with your audience and share behind-the-scenes content. This is an excellent platform for hosting Q&As, giving product demonstrations, or simply giving your viewers a peek into your day-to-day life. Since this feature allows you to stream live video content in real-time, it is a great way to connect with your audience and give them a more personal look at your business.

6. Add Subtitles to Your Videos

If you want to ensure that your videos are accessible to as many people as possible, you should consider adding subtitles. This is especially important if you’re posting videos in a foreign language or catering to a deaf or hard-of-hearing audience.

7. Release Teaser Videos

If you have an upcoming product or event, you can create hype and generate interest by releasing teaser videos. These videos are short, to the point, and a great way to generate excitement for an upcoming release.

8. Use Your Instagram Insights

As a business owner, it’s essential to understand your audience and what they want to see from you. Luckily, Instagram provides users with Insights, a tool that can help you track your metrics and better understand your followers.

By taking advantage of Instagram Insights, you can learn more about when your followers are active, what kind of content they engage with the most, and where they’re located. This information can be extremely valuable when creating content that resonates with your audience.

Final Thoughts

By following the ten tips above, you can maximize your success in marketing your videos on Instagram. However, keep in mind that Instagram is constantly evolving, so it’s essential to stay up-to-date on the latest features and best practices. 

Conquer the world of Instagram video marketing by working with us at OpenEye Studios. We offer video production services in Springfield with a specialization in creating content for social media. Check out our portfolio to see how we work, or book an appointment today for further discussion.

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