Branding is essentially a company’s identity in the worlds of business and marketing. It consists of many facets, much like your personal identity. Some of these facets include the company logo, website, and brand video.
A brand video is a marketing tool that helps brands express their unique identity as well as build rapport with their target audience. Companies can make their brand video however they wish, but there are a few tasks that every company must do to ensure success. See some of them below.
Know Your Audience
Before creating videos for your brand, you need to know your audience first. They have different sets of values, beliefs, life experiences, and desires that come into play when they interact with your videos. That is why you need to consider these details during video production.
The other aspect of this step is knowing the stage of the marketing funnel your audience is currently in and what your objectives are. If you want to attract new viewers and convert them to loyal customers, then you need to create a fun and exciting corporate video. By aligning your data to your goals, you will better grasp the intention behind video production.
Create an SEO Strategy
Video production is still content creation, and as such, you need to incorporate an SEO strategy into it. Since titles are a great way to catch a viewer’s attention, you should incorporate SEO keywords into them. Remember to keep it short and informative since YouTube only allows 60 characters in their titles.
You should also add SEO keywords in your video description, and you should do link-building as well. This way, you will increase your chances of being found in search engines. And it will also increase your chances of attracting the right audience for your brand.
Keep It Authentic and Informative
If you want your videos to stand out and attract new customers to your brand, then you should make them authentic and informative. Hire a video production company for animated video production. This type of video content is great for delivering information to your audience while keeping them entertained.
Create inclusive videos your audience can relate to. And give them their desired viewing experience by delivering thoroughly researched content using some underlying humor or fantastic video effects. Do not hold back with your video production, but you should keep in mind that you should not go overboard with it either.
Include Testimonials from Your Customers
Putting testimonials in your videos is a great way to build your brand’s trust. However, you should avoid the stereotypical before-and-after photos and infomercial-type jargon in your videos. This is boring, but it also does not feel authentic, which can drive your audience away from your brand.
You should show real customers and allow them to talk candidly about what they love about your products and their positive experiences in using your services. Tell them to smile in front of the camera and let them be themselves. You can see this is a more engaging approach to creating a relatable video your viewers will surely love and trust.
Final Thoughts
Always remember that your brand video is a reflection of your company. Hence, you must spend time and effort in coming up with a polished and professional video. If you do this, you will attract more loyal customers to your brand.
With that said, if you’re searching for a corporate video production company in Ohio to assist with your brand video, then look no further OpenEye Studios. We are one of the trusted production companies in the area, dedicated to creating a video that will help your brand grow. Contact us today to learn more.
