Understanding the Animated Video Production Process

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Video animation production is the process of creating animated videos. This can be done through various methods, including traditional hand-drawn animation, computer-generated animation, or a combination of both.

What Are the Steps in Video Animation Production?

Video animation production is a process of creating a visual story or narrative using animation and special effects. It’s a complex process that requires a lot of planning, creativity, and technical know-how.

1. Pre-Production

This is the first and most crucial step in the animation production process. Here, you decide on your animation’s concept, style, and tone, get script approval, and create an animation.

2. Storyboarding & Character Design

In this step, you create the storyboard and design characters and backgrounds. This is where you get creative and decide on the look and feel of your animation and the way you want your characters to move and interact with their environment.

3. Animation

Once the storyboard and character designs are approved, you can start animating. This is the most time-consuming step in the process, as you will create all the individual frames that make up the animation.

4. Rendering & Compositing

After the animation is complete, you must render the frames and composite them into a single video. This is where you add effects and tweak the colors, lighting, and other visual elements.

5. Post-Production

The final step is post-production, which involves editing the video and adding sound effects, music, and voiceover. This is also where you can add titles and credits.

Tips to Creating a Successful Video Animation

Creating a successful video animation takes a lot of hard work and dedication. It’s not something that can be achieved overnight, but with the right tips, you can significantly improve the quality of your animations and increase the chances of success. Here are some tips to help you create successful video animations.

1. Have a Clear Direction

Before you start creating your video animation, make sure you have a clear plan for what you want to accomplish. Decide on the type of animation you want to make, what message you want to convey, and what style you want to use. Having a clear direction will help ensure that the animation is well-structured, professional, and engaging.

2. Choose the Right Story

The story you choose for your animation should be engaging and entertaining. Make sure it’s relevant to the message you want to convey and that it grabs the viewers’ attention.

3. Use High-Quality Visuals

To create a successful video animation, you must use high-quality visuals. Invest in good software and tools to ensure that your visuals are as realistic and polished as possible.

4. Keep It Short and Sweet

Long videos can be off-putting and boring, so try to keep your animation short and to the point. Aim to keep it under two minutes, as viewers are more likely to watch and remember a shorter video.

5. Include Engaging Audio

Good music and sound effects can make your animation more engaging, so make sure to include audio in your animation. Try to find the right balance between music, dialogue, and sound effects to create an interesting mix.

6. Don’t Forget to Test

Before you launch your animation, make sure to test it out on different devices and platforms. This will help you identify potential issues and ensure that the animation works correctly.


Video animation production is a process that involves creating animated images and videos. This can be done using various techniques, including traditional animation, stop-motion animation, and computer-generated imagery (CGI). The process of video animation production generally includes creating the storyboard, designing the characters, creating the backgrounds, and animating the scenes.

If you need help with an animated video production in Springfield, you can hire us at OpenEye Studios. Create videos for your business and grow it to new heights. Get in touch with us at OpenEye Studios to learn more.

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