As a business professional, you probably already know that videos are having a major impact on the world of commerce. They can show the world what your company is all about, help you connect with your customers, and build trust.
Not only that but video content has been found to be more trustworthy than any other form of content. So, how does this translate into recruitment?
For starters, videos are a great way to attract candidates. It is important to capture the attention of anyone who comes across your job advertisements by using the latest technology and by showcasing what the company and the job can offer.
To that end, how can recruitment videos boost your hiring process and help you find the best of the bunch in your industry?
Benefit #1: Recruitment Videos Reveal Insights on Your Company Culture
The immersive nature of video content makes it a powerful way to attract candidates to your company. Candidates want to feel that they are joining a company, rather than simply applying for a job. This can only be accomplished by offering them a sense of what the working environment would be like.
A video is an insightful way to show potential employees what the office looks like, what a typical day at work is like and how the team operates. As such, potential employees will be able to determine whether or not they would fit in with your company culture.
Benefit #2: Highlight What Makes Your Company Stand Out from the Competition
Video content is an effective way to show potential candidates what makes your company distinct from the competition.
Think about it: everyone says that their company is the best in the business, that their team is made up of the brightest in their field. So, how do you make a lasting impression on potential candidates to draw them to your business?
The best way to make an impression is to show them what makes your company stand out. This is done by demonstrating how your company operates and how you treat employees in the workplace.
Benefit #3: Emphasize Work Benefits and Other Nuances in Your Company that is Uniquely Yours
Video content is a great way to emphasize the benefits offered by your business. Perhaps your company has an excellent 401(k) plan. Or maybe you offer training and development programs that help employees grow as professionals.
Whatever the benefit is, you can use a video to demonstrate how your company offers something that not only makes you stand out but also empowers your employees.
Benefit #4: Make it Easier for Candidates to Learn What You’re Looking for in Your Vacancies
With so many companies competing for the same talent, how is a potential employee supposed to know what a company is looking for in a candidate? Again, video content can help with this.
A video can show potential candidates exactly what you are looking for in a potential hire, as well as what skills and experience you require, all in a visually compelling and engaging format.
The Bottom Line: How Recruitment Videos can Tip the Hiring Process in Your Favor
In an industry where competition is fierce and time is of the essence, videos have been found to be an excellent ally in the hiring process. There are so many benefits to using videos to recruit candidates, from showcasing benefits and work culture to detailed information on what you are looking for in a candidate.
Top companies are taking advantage of the ability of video content to show the world who they are and what the company is all about. Take the time to invest in hiring the best candidates for your business by leveraging the power of video.
Are You Looking for a Corporate Video Production Company in the USA?
If you are looking for reliable, professional, and affordable corporate video production services to help you create the next media that can attract more hires for your business, then you have come to the right place. Contact OpenEye Studios today to discuss your next video project!
