9 Reasons Videos Are a Great Marketing Strategy for SMEs

Video Marketing

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There’s no doubt that video marketing is on the rise. More and more businesses are using video to reach their target audiences, and there’s a good reason. Video is a potent marketing tool that can help companies to achieve their marketing goals!

Here are nine reasons why corporate video production is a great marketing strategy for small and medium businesses:

Videos Are Highly Engaging

Videos are one of the most engaging types of content out there. People are more engaged in watching a video than referring to an article or blog post. And once they start watching, they’re more likely to stay involved until the end.

Videos Are a Great Way to Showcase Your Products or Services

If you offer products or services and want to show them off, corporate video production is a great way to do so. You can highlight to potential customers your product or service and what it can do for them. This can be an excellent means to get people interested in your offer.

Reach a Wider Audience

You can reach a much wider audience with video than with other marketing methods. People can watch videos on various devices, including phones, computers, and tablets. This means that you can reach people who may not be able to see your product or service in person.

Build Trust and Credibility

A well-made video can help to strengthen trust and credibility with possible customers. It can show them your products or services and give them an insight into your company culture. Seeing a natural person on camera helps humanize your brand and makes you more relatable. And when you share your story and show your personality, it can go a long way toward building trust and rapport with your audience.

Boost Sales

A website video can help boost sales by persuading potential customers to buy your products or services. A video can also be used to upsell or cross-sell to existing customers.

Enhance Your SEO

Adding video to your website can help to enhance your SEO and improve your search engine ranking. This is because search engines favor websites that contain video content.

Stand Out from the Competition

Including video in your marketing strategy can help you to stand out from the SME competition. With so many businesses now using video, it is a great way to prepare your company to stand out.

Videos Are Shareable

Videos are also highly shareable. People are more inclined to share a video than almost any other type of content. And when they do share it, their friends and followers are likely to watch it.

Versatile Format to Fit Your Marketing Goals

Videos can be used for various purposes, from promoting a product or service to raising awareness about your brand. And they can be distributed across multiple channels, from your SME website and social media to email and even paid to advertise.

Overall, corporate video production can be a great marketing strategy for SMEs. If you want to showcase your products or services, reach a wider audience, build trust and credibility, or drive traffic to your website, video is a great option.


There is no doubt that corporate video production is a great marketing strategy for SMEs. It is a potent tool to help you reach a wider audience, build brand awareness, and boost sales. Furthermore, producing high-quality videos is relatively easy and inexpensive, making it an accessible option for small businesses.

OpenEye Studios is a video marketing agency based in Ohio but often works all over the state and even the nation. The company specializes in corporate video production and marketing for social media and online content. If you want to begin with video marketing, book a strategy session with us.

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