Let’s talk video! So, why and how are videos so important for your business? Well, we’ll break it down as we go further on, but before we do, we’d like to ask you to think about something.
What is it you do in your downtime? What do you do when you're bored and don't want to work on a hobby or other interest? You probably scroll through different feeds and timelines on your social platforms. You go through various bits of content, catch up with your friends' lives, come across products for sale, laugh at memes, and a lot more. Have you thought about the most common media format you see when you start scrolling? It's a video!
How Video Boosts Your Business
Video marketing is the most common media format because it’s the most popular. Think about it: human beings are naturally visual creatures. We enjoy absorbing information when it’s presented to us in a dynamic, animated way. And that’s exactly what videos do! They get straight to the point, incorporate lots of information in a streamlined and minimalistic way, and increase your brand’s recall value.
Of course, all of the above refers to well-made videos hatched out of a strategic video marketing strategy. Top-quality videos have the potential to take your business straight up. For example, you shoot and upload a high-quality video that shows consumers how to use your product. They will be drawn from the get-go and will keep watching. In the end, if your video has been successful, they will want to purchase said product and will visit your website to do so. That's what you call a successful conversion.
That consumer journey becomes slow and dull when it's done without moving images. People don't normally enjoy reading long paragraphs full of information if they can watch something that explains it in a minute or less. This is why any business that hopes to make it big needs to incorporate a solid video marketing strategy in its overall marketing mix.
Now that you know why video marketing is important, let's talk about three basic video ideas to get your brand major traction and a larger audience base.
#1: Video Chronicle
Consumers nowadays don't tend to fully trust businesses. They usually ask their friends and family before making certain purchase decisions. a Video Chronicle is like a video testimony but better! You can make your buyers decision a lot easier by uploading Video Chronicles on your social media and website.
These Video Chronicles will feature your loyal customers who have a lot of love for your business. They will talk about their positive experiences, give in-depth reviews, and convince unsure consumers to buy. It's as simple as that!
#2: Video Business Card (Brand Story Videos)
If someone was to ask “what one video would you make for every business”
The answer would be simple! A video business card (VBC) - this is a two-minute video that explains exactly what you do, how you do it, but better yet… why you do it! This 2-minute video covers all your unique driving forces, including:
Who you are
What your passions are
Why you do what you do
What makes you different
Why any of this should matter to your audience
What your high-level services are
What your big dream is
Your Video Business Card should be the first video a possible customer sees. Put it on your website, in your email signature, and any where else where it can be easily found.
Your Video Business Card builds trust and lets people form an emotional connection with your brand. It can also save significant time and opportunity costs when dealing with low-quality leads or unqualified prospects.
#3: High-Quality Ads
Good quality ads are remarkable as far as increasing brand value and recall go. Consumers will always remember a well-thought-out ad and, if you’ve done it right, become curious about your business or brand. Shoppable video ads are a great and clever way to shorten your consumers’ journey on social media platforms.
What's more, if you boost your ads, you're guaranteed to get impressive reach. Getting those eyeballs are the first step in making your business successful. So get creative and make some innovative video ads to grow your business quickly!