Debunking 5 Apparent Misconceptions about Video Marketing

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Most business professionals have utilized video marketing to promote their products and services, as drawing in your intended audience with this medium is a smart strategy. Some people, however, are still skeptical about it because they believe that using videos for marketing is a difficult process and won’t help them sell more things.

Admittedly, a handful of misconceptions about video marketing persist to this day. Such myths about video marketing, however, can be quickly dispelled with basic knowledge of the topic. With a little research and understanding, you’ll find that this isn’t the case. 

Let’s take a moment to debunk the five apparent misconceptions about video marketing:

1) Video Marketing Is a Waste of Time

You may have been told that using video marketing is a waste of time. But, in reality, it can boost your image and sales in many ways. The key, of course, is to only use the best video marketing strategies. In fact, as long as you’re producing high-quality videos and posting them on the right websites, you’ll be on your way to generating plenty of sales from them. 

2) Video Marketing Is Too Expensive

It is true that video production comes with a price, but it is something that many businesses can afford and invest in. Many companies can start their video marketing campaign by working with a video maker and editor. After all, having video production services in your corner means you can produce fantastic content for a fair price.

3) Video Marketing Isn’t Too Versatile

Some people think that using video marketing to promote their products and services is difficult, but it’s easy. In fact, you can use videos to convey any message you want. Videos are also quite versatile as is, so you can use them for different situations such as promoting an online product, providing information and training, announcing a new product, and so on.

4) A Video Needs to Be Viral

Due to a boom in social media content, you may think that your video must go viral to be successful. However, your company requires a video marketing plan that meets your objectives. There are many different video marketing tactics if you want to use video marketing for advertising a service or product. You don’t need to intentionally spread your videos like wildfire all the time. Find a balance.

5) A Video Doesn’t Need to Be Well-Done

It’s important to recognize that well-produced videos are the most useful and easy for an audience to digest. Get things right from the get-go, whether it’s with the visuals, audio, editing, and more for your future leads and followers. After all, you should employ the greatest video marketing plan for your organization. Therefore, pick the best video marketing approach possible.


These are just a couple of the most prevalent video marketing misconceptions many people suffer from. If you want your business to get started with video marketing and set up your own campaign, be sure to avoid believing or spreading any of these myths.

Looking for a video company in Springfield? OpenEye Studios is a video marketing agency in Ohio that’s based in the Midwest, serving social media and online content to different businesses all over the state and nation. Get in touch with us now!

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