Marketing 101: What You Need to Know About Explainer Videos


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Many entrepreneurs do not understand that video marketing is more than simply uploading a video into your social media account. The video should have a message. It is why savvy business owners prefer explainer videos. 

You should learn more about this marketing tool before searching for an explainer video production company, so stay tuned. We will talk about the basics of explainer videos in this blog. 

What Is an Explainer Video?

An explainer video is a marketing tool ideal for brand new businesses. This video is usually short and visual – it should only take the viewer a minute or two to finish the video. It is also simple, direct, and effective.  

Explainer video production will help you create a great video that gives a quick overview of your brand, service, product, or company. The video should also try to answer common questions. It should be entertaining, engaging, and vibrant. 

Explainer videos are more prevalent compared to traditional infomercials and commercials. The video can also be placed on your website, blog, social media accounts, and email.

What You Should Know before Producing One

Now that you know what an explainer video is, you should also be aware that there is an ideal length for your video. HubSpot recommends the following:

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

If you go beyond the indicated time, you might risk losing your target audience’s interest. Nevertheless, you can still have a detailed video if you have the right video production company. Consider hiring an explainer video production company to ensure that you create a video that meets your needs.


Your video should have a message or an objective. You should be able to tell your audience what you offer and why it is beneficial to them. The message should be clear and targeted.

The video’s objective will depend on the purpose you have for creating it. If you want to introduce your brand, you should be able to explain the value of your brand, explain why it is better compared to your competitors, and include a call to action. For example, if you want to create a product demonstration, you should be able to explain why your product is beneficial and include a call to action.


The visuals of your video should be captivating, clear, and appealing. Your video should not be too overwhelming. It should be easy to understand. If you want to get your message across uniquely, you can opt to play around with the visuals and make the video more interesting. 

If you want to create a powerful video, you should showcase how your product or service can benefit your target audience. If you increase your brand awareness, you can show the consumers how your business is unique and why they should pick your brand over your industrial rivals.


Explainer videos are better than the other marketing strategies because they are affordable, can be spread quickly to your target audience, and can be easily shared on social media. Your goal should be to create a compelling and informative explainer video so that you can attract potential consumers and encourage them to try your brand and service.

If you are looking for an explainer video production company, you should tap into the expertise of OpenEye Studios. We will make your vision and your marketing strategy into a visually pleasing explainer video. So talk to us now about your company!

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