A dull and uptight corporate video can be anything but profitable for your bottom lines. When a corporate video is dull and uninspiring, it’s also ignored and easily forgotten. The goal of a corporate video is to inform and entertain, ensuring that everyone is onboard and on the same page. With that in mind, you can use the best B2B video marketing tactics to improve your corporate video.
1. Start by Telling a Story
Just as a story is incredibly important in B2B video marketing, it’s also important in your corporate videos. A narrative is how many of us properly understand what’s going on; it’s how we understand what we’re supposed to take away. If you aren’t telling a story with your corporate videos, you’re just giving employees a sequence of facts that have no context. They know what happened, but they may not know why — and, more importantly, they don’t know what’s next. A story tells employees what your company is working for.
2. Keep It Light
Your corporate video doesn’t have to be a boring old lecture. Imagine yourself in the shoes of a new hire who needs to get up to speed quickly about the years of history behind your company. Can you sit through one of these videos? If the answer is no, you shouldn’t be making one either. A corporate video needs to be engaging, humorous, and lighthearted.
3. Throw in Some Relevant Stats
It’s easy for people to get lost in the details and lose sight of the big picture. Stats may not sound all that fun, but they’re a great way to give people the larger context. For example, attaching a stat that says your company has doubled its revenue over the last three years will help employees understand that they’re on the right track.
This B2B video marketing strategy will help make your corporate video stand out.
4. Make It Short
There’s nothing worse than a corporate video that feels like it goes on forever. After 10 to 15 minutes, most people’s eyes are glazed over, and they’re wishing they were somewhere else. Keep your video short, so people have the motivation and energy to pay attention the whole time. A short, snappy video can give employees just what they need to get their work done.
5. Be You
When it comes to corporate videos, there’s a temptation to try to be all things to all people. It’s the perfect recipe for disaster. Yes, your video needs to stick to the facts, and yes, you need to be professional, but you also need to be yourself. The more authentic you seem, the more engaged people will be.
When it comes to corporate video, it’s important to remember that inspiration is everything. A corporate video can be entertaining while still being informative, and a corporate video can be inspiring while still being understandable. If your company has a story to tell, the best corporate video marketing tactics are already within your grasp.
OpenEye Studios is a video production agency in Ohio, offering video marketing expertise to help businesses grow online. Work with us today to meet all your video marketing needs!