5 Tips for Integrating Animation in Video Marketing

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We live in a time where visual content rules. Your video marketing strategy must be a mix of written content and video content, particularly one that uses animation. Animated video can produce visuals that simply can’t be achieved with text or live-action video alone. If you’re interested in utilizing animation in your video marketing campaign, here are some tips you should consider.

1. Write a Clever Script and a Compelling Story

Animation is an extension of your marketing message. It might also be somewhat of an interruption for your audience, depending on the medium. You can’t just put any animated video together and hope for the best. You have to really put some thought into how to convey your message effectively with animation.

It’s important to remember that your animated video will be competing for attention with videos from other brands. In the end, it’s all about creating a compelling story that will compel your viewers to watch the entire video and then engage with your brand. Also, write a clever script that involves a little dialogue. But by all means, don’t make the mistake of over-explaining things.

2. Use Proper Voiceover Techniques

It’s essential to get a good voiceover artist for your video. There’s nothing worse than a weak performance that has to be accompanied by a huge dose of visual effects to compensate for an inexperienced voiceover artist.

You may need to consider hiring a professional voiceover artist. It’s definitely worth it to invest in one if you can afford it.

3. Choose an Animation Style that Fits Your Brand

The animation style you choose is actually very important. You’ll have to decide whether to have a character-based animation or not. Character-based animation is a more popular style, but it’s not always the most effective one. 

A good animated video may not require a character at all. Non-character animation can be more engaging, and you can use animation to convey your message in a more abstract way. Whatever style you choose, be sure that it is consistent with your brand and that it doesn’t conflict with your written content and other marketing strategies.

4. Use Simple Animation

Choose to use simple animation instead of using incredibly complex animation. We don’t recommend that you go overboard with your animation. Use only what is necessary to fully convey your message. Too much animation can be too distracting and could take away from the message you’re trying to convey. Also, be sure to consider the capabilities of your animation software and the availability of animators for your project. If a character-based animation isn’t fitting for what you’re trying to create, consider using a more abstract approach.

5. Tell a Complete Story

Try to tell a complete story in your video. This isn’t a bad thing. It’s much better than creating a series of short, unrelated videos. Keep the content focused. As with all visual content, you need to convey a complete thought. 

Animation can be a powerful way to create a compelling story if you put some careful thought into it.


As you can see, there are a lot of things to consider when incorporating animation into your marketing video. The tips above are a great starting point, but the more you can do to understand the art of animation, the more effective your video will be when it comes to standing out from the crowd.

If you want a good marketing video, whether it’s animated or not, you’re going to need help from a professional video production company. OpenEye Studios is an Ohio-based video marketing agency. Our team has helped produce marketing videos for an array of businesses, and we would be more than happy to help you develop your video marketing strategy. Whenever you need commercial video production in Springfield, Ohio, OpenEye Studios is the one to call. Get in touch with us today, and let’s start working on your video marketing project.

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