How to Use Video in Your Recruitment Marketing Strategy

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Recruitment marketing is all about attracting the best talent to your organization. With the rise of digital media, video has become a popular and effective tool for recruitment marketing. Not only does it allow you to showcase your company culture, but it also helps you connect with potential candidates on a more personal level. This article will explore five ways to use video in your recruitment marketing strategy. Read on to discover how to use video to take your recruitment marketing to the next level.

1. Employer Branding Videos

Employer branding videos are a great way to showcase the culture and values of an organization. These videos typically include interviews with current employees, footage of the office or workplace, and information about the company’s mission and values. Employer branding videos can be used on the company website, social media channels, and job postings.

2. Job Preview Videos

Job preview videos are a valuable tool in the recruitment process that give candidates an inside look at what it’s like to work in a particular role or department. These videos typically include interviews with current employees who work in the same role, footage of daily tasks, and information about the skills and qualifications required for the job.

By providing a realistic preview of the job, job preview videos can help to attract candidates who are a good fit for the role and reduce the number of unqualified applicants. This is because candidates can determine whether the role aligns with their skills and interests before even applying. This saves both the candidate and the employer time and ensures that suitable candidates are considered.

3. Testimonial Videos

Testimonial videos are a powerful recruitment marketing tool that features current employees talking about their experience working for the company. These videos often include information about the work environment, company culture, and opportunities for growth and development.

One of the main benefits of testimonial videos is that they provide a genuine and authentic perspective on what it’s like to work for the company. 

This can help to build trust with potential candidates and create a positive image of the organization. By featuring actual employees, testimonial videos can also help to create a sense of community and belonging within the organization. This can be especially important for candidates looking for a workplace that values diversity and inclusion.

4. Virtual Recruiting Events

Virtual recruiting events have become more common as organizations seek new ways to connect with potential candidates. These events can include virtual job fairs, webinars, and networking events. Video can be used to create engaging presentations and facilitate live Q&A sessions with recruiters and hiring managers. Virtual recruiting events can help to attract candidates from a wider geographic area and reduce the costs associated with in-person events. By leveraging video, organizations can create a more immersive and engaging experience for potential candidates, which can help them stand out in a competitive job market.

5. Onboarding Videos

Onboarding videos are a crucial component of the employee onboarding process that introduces new hires to the organization and their job requirements. These videos typically include company history, culture, values, and job responsibilities and expectations.

The main benefit of onboarding videos is that they help streamline the onboarding process and ensure new employees receive consistent information about the organization and their role. By providing an overview of the job requirements and expectations, onboarding videos can also reduce the time it takes for new employees to become productive, leading to increased job satisfaction and a more positive work experience.


Video is an incredibly powerful medium. It allows you to connect with potential candidates more personally, showing them what it’s like to work at your organization. And when combined with other digital marketing tactics, video can help you attract the best talent and increase your company’s brand awareness. So, what are you waiting for? Start creating your videos and see how they can help you attract the best talent.

Ready to take your brand to the next level with a powerful video? Our video company in Springfield can help. We have the skills and expertise to create a video that effectively communicates your message and resonates with your target audience. Contact OpenEye Studios today to schedule a consultation!

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