Most users won’t spend more than 20 seconds on your website if they aren’t immediately engaged. So you only have around two minutes to clearly describe your product or service, no matter how complex it may be.
To capture their valuable attention, you need to devise a creative approach. This is where the use of explainer videos can be highly beneficial.
Explainer corporate video shoots have emerged as a powerful tool for companies to communicate their message in a clear, concise, and entertaining manner. In this post, we’ll talk about explainer videos and share some tips on creating effective and captivating content for your brand.
What Are Explainer Videos?
Explainer videos are short, engaging videos lasting from 30 seconds to 3 minutes that effectively communicate a company’s message, product, or service to their target audience.
They typically combine storytelling, animation, and concise messaging to simplify complex concepts and make them easily digestible for viewers. Corporate video productions can be utilized across multiple platforms, including websites, social media, email campaigns, and presentations.
Components of Great Explainer Videos
1. A Clear and Concise Message
The primary goal of an explainer video is to convey a message or idea as simply and effectively as possible. Therefore, it is vital to have a clear and concise message that your target audience can easily understand.
Focus on the key points and avoid overwhelming the viewer with too much information. Remember, the purpose is to provide a brief overview of your product, service, or concept and generate interest for further investigation.
2. A Compelling Script
The script is the backbone of an explainer video production. It should be well-written, engaging, and tailored to your target audience. A great script will not only convey the necessary information but also evoke emotions and establish a connection with the viewer.
Maintaining a conversational tone and using simple, relatable language is also essential.
3. High-Quality Visuals
Visuals play a crucial role in capturing the viewer’s attention and conveying the message effectively. Whether you choose animation or live-action, the visuals should be high-quality, appealing, and relevant to your message.
Use colors and visuals that align with your brand identity, and ensure that the visuals complement the script and voiceover for a seamless viewing experience.
4. Professional Voiceover
A professional voiceover can make all the difference in the effectiveness of your explainer video. The right voice can add credibility, establish trust, and engage the viewer. Choose a voice that resonates with your target audience and aligns with your brand’s personality.
Additionally, ensure that the voiceover is clearly audible and well-paced to aid in comprehension.
5. Appropriate Background Music
Background music and sound effects can enhance the overall viewing experience of an explainer video when used effectively. Choose music that complements the tone and message of the video while not being overly distracting or loud.
Sound effects can be used to emphasize specific points or to create a more dynamic and engaging experience. However, be cautious not to overuse them, as they can become annoying or overwhelming.
6. A Strong Call-to-Action
The ultimate goal of an explainer video is to encourage the viewer to take a specific action, such as visiting your website, signing up for a newsletter, or making a purchase. Therefore, it is essential to include a strong call-to-action (CTA) at the end of the video.
Some tips for crafting a persuasive CTA include:
- Be Specific: Clearly state what you want your viewers to do and why they should do it.
- Create a Sense of Urgency: Encourage viewers to act quickly by using time-sensitive language, such as “limited time offer” or “sign up today.”
- Make It Easy to Take Action: Provide a direct link or button that leads viewers to the next step, whether it’s your website, a product page, or a contact form.
Tips for Creating Effective Explainer Videos
- Know Your Audience: Understanding your target audience is crucial in creating an explainer video that resonates with them. Consider their preferences, pain points, and motivations to tailor the video’s message and style accordingly.
- Keep it Short and Sweet: The shorter the video, the higher the chances of retaining the viewer’s attention. Aim for a duration of 90 seconds or less to ensure maximum engagement.
- Focus on the Benefits: Instead of solely focusing on the features of your product or service, emphasize the benefits it brings to the viewer. This will help establish an emotional connection and encourage the desired action.
- Maintain Consistency: Ensure that your explainer video’s overall style, tone, and messaging align with your brand identity. This will help reinforce your brand image and build trust with your audience.
- Test and Iterate: Gather feedback on your explainer video and make any necessary revisions to improve its effectiveness. This may involve tweaking the script, visuals, or other elements to better resonate with your audience.
Explainer video productions are a powerful tool for businesses looking to communicate their message in an engaging and easily digestible format. By focusing on your target audience, addressing the problem and solution, and utilizing eye-catching visuals, concise messaging, and a strong script, you’ll be well on your way to creating a captivating and compelling explainer video that drives results for your brand.
In search of video production companies in Columbus, Ohio? Consider leveraging the skills and knowledge of OpenEye Studios. We’ll transform your vision and marketing approach into an attractive, informative explainer video. Don’t hesitate to reach out and discuss your company’s needs with us today!