There is no question that video is one of the most powerful tools that businesses can use to connect with their audiences.
However, with great power comes great responsibility. In order to create brand videos that are truly effective, there are certain dos and don’ts that need to be followed.
Here is a comprehensive guide to the seven dos and don’ts of brand videos:
Dos:
1. Keep it Short and Sweet
Brand videos should be concise and to the point. Try to keep the video length under 2 minutes and focus on delivering a clear message.
2. Make it Visually Appealing
Use high-quality visuals and animations to make your video stand out. Try to incorporate colors and shapes that represent your brand, and make sure the visuals are in line with your story.
3. Write a Compelling Script
The script is the backbone of any brand video. Make sure your script is engaging and communicates your message in a clear and concise way.
4. Use Professional Voice-over
A professional voice-over can make or break a brand video. Make sure you find a voice that is in line with your brand and can deliver your message in an engaging way.
5. Incorporate Branding
Make sure you include your logo, colors, and other visuals that represent your brand. These elements should be visible throughout the video to ensure that your brand is recognizable.
6. Use Music to Set the Tone
Music can be used to create the right atmosphere for your brand video. Choose music that reflects the message of your video and that fits the tone of your brand.
7. Optimize for SEO
Make sure your brand video is optimized for the web. Use relevant keywords in the title, description, and tags to ensure that your video can be found easily.
Don’ts:
1. Don’t Make it All About You
Focus on how your brand video can help your target audience, rather than just talking about your company. Highlight the benefits and provide value to viewers, so they keep watching.
2. Don’t Skimp on Production Value
Make sure your brand video looks professional. Invest in quality audio and visuals to ensure viewers are engaged and have a positive experience.
3. Don’t Neglect Your Analytics
Track your brand video’s performance to gain insights into how viewers are engaging with it. This will help you understand which elements are working and which need to be improved.
4. Don’t Forget to Promote
Ensure you’re actively promoting your brand video across all your social media channels. Encourage viewers to watch and share it so that you can reach a wider audience.
5. Don’t Make it Too Salesy
Your brand video should focus on building relationships and trust with customers, rather than just being a sales pitch. Make sure the content is informative and entertaining.
6. Don’t Rely on Auto-Play
Don’t depend on auto-play to get viewers to watch your video. Ensure your title and thumbnail are compelling to ensure viewers click through and watch.
7. Don’t Neglect Your Audio
Make sure the audio in your brand video is high quality and easy to understand. Poor audio quality can be a major turn-off for viewers, so invest in good equipment.
Conclusion
Creating brand videos is an effective way to showcase your product or service, engage customers, and increase brand awareness. However, there are certain dos and don’ts that need to be followed when creating brand videos. It is important to create videos that are interesting, informative, and visually appealing, and to keep the video short and to the point.
Additionally, it is important to have a clear call-to-action, use keywords in titles, and optimize the video for search. Lastly, make sure to measure the success of the video and adjust accordingly. Following these dos and don’ts will help you create a successful brand video that will help you reach your goals.
Are you looking for a video company in Springfield? OpenEye Studios is a video marketing agency in Midwest Ohio, helping businesses all over the state with their social media and online content. Get in touch with us today!
