Do You Need an Explainer Video? Here’s How to Tell

making an explainer video

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In this day and age, video marketing has become an indispensable strategy for companies to connect with their desired customers. Videos are engaging, informative, and can convey a lot of information in a short amount of time.

One type of video that has gained popularity in recent years is the explainer video. These short, animated videos are designed to explain a product, service, or concept in a simple and easy-to-understand way. But how do you know if you need an explainer video? 

Here are some key indicators to consider:

1. Your Product or Service Is Complex

When you have a service or product that is complex, technical, or difficult to explain, an explainer video can be a great way to simplify things. For example, if you’re selling software or a new app, it can be challenging to explain all the features and benefits in just a few sentences. An explainer video can break down the information into bite-sized pieces and present it in a visually engaging way. This can help your target audience better understand what you’re offering and how it can benefit them.

2. You Want to Increase Engagement

Engagement is critical when it comes to marketing. You want your target audience to be interested in what you’re offering and take action. An explainer video can be an excellent way to increase engagement. In fact, video content is more engaging than text or images alone. By using animation, storytelling, and other engaging techniques, an explainer video can capture your audience’s attention and keep them interested in what you’re offering.

3. You Want to Boost Conversions

Conversions refer to the number of people who take action after seeing your marketing material. Whether it’s signing up for a newsletter, making a purchase, or requesting more information, the goal is to get your target audience to take action. 

An explainer video can be an effective tool for boosting conversions. Presenting your product or service clearly and concisely helps your target audience understand the value of what you’re offering and why they should take action.

4. You Want to Stand Out from the Competition

Nowadays, standing out from the competition is a must. An explainer video can be a great way to do that. You can create a memorable video that sets you apart from your competitors by using animation, humor, and other creative techniques. An explainer video can also help you establish your brand identity and communicate your unique selling proposition.

5. You Want to Improve Your SEO

Search engine optimization (SEO) is critical for online marketing success. If your website isn’t ranking well on search engines, you’re missing out on valuable traffic. Video content can improve your SEO, and an explainer video can be a great way to do that. By including relevant keywords, optimizing the video title and description, and embedding the video on your website, you can improve your chances of ranking well on search engines.

Final Thoughts

An explainer video can be a valuable tool for businesses looking to simplify complex information, increase engagement, boost conversions, stand out from the competition, and improve SEO. If you’re experiencing any of these challenges, it’s worth considering an explainer video as part of your marketing strategy. By working with a professional video production company, you can create a high-quality video that effectively communicates your message and achieves your marketing goals.

When it comes to explainer video production, OpenEye Studios is a top choice for businesses of any size. Our team of experienced professionals specializes in creating custom, high-quality videos that effectively communicate your message and engage your target audience. For more information, don’t hesitate to get in touch with us today!

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