Why Is Data Important for Effective Content Creation


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Data isn’t really the first thing that comes to mind when it comes to content creation. And while this is understandable as people tend to focus on the other aspects of content creation, people fail to realize why data is so important. To help remedy this, we thought it would be useful to put together a brief article on how data can be utilized to create better content. If this is something that you’re interested in learning more about, read on to know why data is vital for effective content creation.

Data Helps You Provide Value to Your Audience

Data is the backbone of a successful content marketing campaign. It shows your audience that their needs are being addressed. You show them that you understand them by using the data they provide to back up your claims. Statistics also highlight the value of unique content creation. They help demonstrate how many conversions a business receives based on the type of content they use. The statistics behind this page show that businesses that use content marketing receive six times more conversions than businesses that do not. The use of statistics emphasizes the importance of creating original content.

Data Builds Credibility

Anyone can make claims about their products or services. You can say that your product is the best or that it will help complete X, Y, and Z. When you support these claims by integrating data into your content, you build your business’s credibility. The data shows your audience that you took the time to learn more about the topic and research it thoroughly. This shows your audience that you value them being able to better process the information and to better understand your product or service. Adding data to your content helps build your business’s trust and authority. This will lead to more valuable leads, which will turn into conversions for your content marketing campaigns.

Data Helps You Create Relevant Content for Your Audience

The goal of creating content is to provide your target audience with information they can use to improve their work and their lives. You want to captivate your audience with original content that will help them learn and answer their questions. Adding data to your text can back up your claims and show how you’ve reached the conclusions you’ve reached. For example, saying “Many people enjoy watching videos online” isn’t as effective as showing how many people enjoy it, by backing up the claim with real data.

Let’s say you do some research and find that U.S. adults spend an average of five hours per day watching videos. This statistic will help your audience better see the impact of your statements. Essentially, it helps you contextualize and legitimize the information that you include in your content. Add data to your content to help your audience see just how much people enjoy videos.


We hope this article proves to be useful when it comes to helping you gain a better understanding of why it’s important to utilize data for your content marketing campaigns. As you can see, supplementing content with data is one of the best ways to create high-quality and engaging content for your audience. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your marketing campaigns.

Do you need help creating content for your business? OpenEye Studios is an Ohio-based video production studio that helps businesses make relevant and high-quality content. Our team has helped produce marketing videos for an array of businesses, and we would be more than happy to help you develop your video marketing strategy. Whenever you need commercial video production in Springfield, Ohio, OpenEye Studios is the one to call. Get in touch with us today, and let’s start working on your video marketing project.

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