Corporate Videos: How to Make It Effective and Why You Need It

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A corporate video is one of the most powerful marketing and communication tools that can help promote your company, products, or services. When done correctly, a corporate video can be an extremely effective way to reach your target audience and deliver your message in a way that is both engaging and memorable.

Do You Need a Corporate Video?

You may wonder if you need a corporate video as a business owner. After all, they can be expensive and time-consuming to produce. But the truth is, a corporate video can be a powerful marketing and communication tool that can help your business in several ways.

Here are just a few of the reasons why you need a corporate video:

1. To Communicate Your Brand Story

Your brand story is the heart of your business. It’s what makes you unique and sets you apart from your competitors. A corporate video is a perfect way to tell your brand story in an engaging and visually appealing way.

2. To Help You Increase Brand Awareness

A corporate video is a great way to raise awareness of your brand. If you produce a high-quality video that engagingly tells your brand story, it will be more likely to be shared by viewers, which will help increase your brand’s reach.

3. To Help You Build Relationships

A corporate video is a great way to build relationships with your customers, clients, and employees. Using it to tell your brand story in an engaging and relatable way can help create a strong connection between your business and the people who matter most to you.

How to Make a Compelling Corporate Video

Creating a compelling corporate video is not always easy. There are a lot of factors to consider, from the script and storyboard to the production values and distribution strategy.

Here are some tips on how to make an effective corporate video for your company:

1. Define Your Goals

Before thinking about the script or production values, you must clearly define what you want to achieve with your corporate video. What is your main goal? Are you looking to increase brand awareness? Drive sales? Promote a new product or service?

Once you know what you want to achieve, you can start to develop a video that will help you reach your goals.

2. Keep It Short and Sweet

It’s important to keep your corporate video short and to the point because people have short attention spans. Ideally, your video should be no longer than two minutes.

3. Write a Compelling Script

The script is the foundation of your corporate video, so it’s important to take the time to write a compelling and engaging script. Keep your target audience in mind when writing the script, and make sure to include a call to action that tells viewers what you want them to do after watching the video.

4. Invest in Quality Production Values

While it’s important to keep your video short and to the point, you must also ensure that it is well-produced and has high-quality production values. This means investing in professional equipment and hiring a skilled videographer.


A corporate video is an excellent way to communicate your company’s message to a wide audience. It is a powerful marketing tool that can help you increase brand awareness, build customer trust, and boost sales. So if you want to take your business to the next level, a corporate video is a great option.

Ready to start on your corporate video? OpenEye Studios is here to help. We specialize in video marketing for social media and online content, ensuring you high-quality content. Get in touch with us today!

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