Video Production In Springfield, OH
What Is A Brand Video?
A brand video is a crucial aspect of a company’s marketing strategy. It provides a visual representation of the brand’s values, mission, and products/services.
The purpose of a brand video is to effectively communicate your brand message, build brand awareness, and engage with the target audience.
Brand videos can be utilized across multiple platforms, such as a company’s website, social media channels, and presentations. A well-executed brand video helps to establish a strong online presence, differentiate from competitors, and create a positive brand image.
Tell Your Brand's Unique Story
Customers are 80% more likely to do business with a company whose values align with their own. By telling your brand’s unique story, you can showcase what sets your business apart and attract customers who share your values and mission.
Whether it’s through a brand video, written content, or a combination of both, sharing your brand’s story is a powerful way to differentiate from competitors and create a lasting impression on your target audience
Brand videos can be a valuable asset for businesses looking to enhance their online presence and reach a wider audience. These videos are designed to showcase the brand message, products, and services in a visually engaging way, providing a powerful tool for connecting with the target audience and building brand recognition.
Brand videos can help businesses in several ways, including:
- Increase brand awareness: Brand videos are shareable across various platforms, providing businesses with an opportunity to reach a wider audience and generate increased brand recognition.
- Enhance engagement: By creating a visually captivating video, businesses can engage with their target audience in a meaningful way, creating a lasting impression and building brand loyalty.
- Improve conversion rates: Research has shown that adding video to a landing page can increase conversion rates by 80%. By creating a brand video, businesses can increase the chances of converting website visitors into customers.
- Differentiation from competitors: By telling their unique brand story, businesses can differentiate themselves from competitors and showcase what sets them apart.
- Effective communication: Brand videos provide businesses with an opportunity to effectively communicate their brand message and offerings in a concise and memorable way.
Targeting the right audience is a critical aspect of creating a successful brand video. A brand video should be created with a specific audience in mind, taking into consideration factors such as demographics, interests, and behaviors.
There is no one-size-fits-all approach when it comes to defining the target market for brand videos. It depends on the nature of the business, its products and services, and the goals of the marketing campaign. Some businesses may target a wide, general audience, while others may focus on a more niche market.
For example, a B2B tech company might target decision-makers and executives in their industry, while a B2C fashion brand may focus on a younger, fashion-conscious demographic. In both cases, the target audience should be well-defined, allowing for a targeted and effective marketing campaign.
Once the target audience is defined, businesses can create a brand video that speaks directly to their needs and desires, increasing the chances of reaching their marketing goals. By focusing on the right target audience, businesses can maximize their return on investment and build a strong online presence.
Once the brand video has been produced, the next step is to distribute it to reach the target audience. Brand videos can be used in many different places, including social media, YouTube, the brand's website, TV, and more.
Social media platforms, such as Facebook, Instagram, and Twitter, are excellent places to share brand videos. These platforms offer a large audience and allow businesses to share their video directly with their followers.
YouTube is also a great platform for sharing brand videos. Not only does it have a large audience, but it also offers features like video targeting and analytics, which can help businesses track the performance of their video.
The brand's website is another important place to share the video. Including the video on the website can help to engage visitors and provide a more immersive experience.
TV commercials can also be an effective way to reach a large audience, especially for businesses targeting a broad demographic.
There are many places where brand videos can be shared and distributed, including social media, YouTube, the brand's website, and TV. The key is to choose the platform or platforms that best meet the brand's objectives and reach the target audience.
Define Your Brand
A brand video is a powerful tool to showcase the driving forces that sets your business apart from the rest.
As the old saying goes, “A picture is worth a thousand words.” But, with a brand video, the value is immeasurable.
Brand videos provide a captivating and engaging way to showcase your brand message and mission.
See Real-World Brand Video Examples
At OpenEye Studios, we have created brand videos for businesses of all sizes, across Ohio and beyond. Our team of experts understands the importance of capturing the essence of a brand and creating a video that connects with its target audience. See some examples below
Common Uses For Brand Videos
A brand video can have many different uses and can help a business in a variety of ways, including:
- Improving search engine optimization (SEO)
Increase sales, conversions, and order size
Increase the number of qualified leads
Retarget website traffic and visitors
Show company history, profile, vision, and values
Build brand recognition with your audience
Engage your audience and convince buyers
Use as content for social media
Let’s tell your story