6 Ways to Create a Product Video Your Customers Will Love

Video Production

Share This Post

In today’s video-driven world, product videos are a must-have for any business that wants to succeed online. Product videos help businesses to showcase their products in a way that is engaging and visually appealing, and they can be a great way to increase online sales.

Product videos are a great way to show off your products in a way that is both engaging and informative. They can demonstrate how a product works, highlight its features, or simply show it off in all its glory.

High-quality and professional product videos can be used on your website, in social media campaigns, or even in brick-and-mortar stores. They are versatile marketing tools that can be used in a variety of ways to reach your target audience.

However, simply having a product video is not enough to guarantee success.

In order to make sure your product videos are effective, there are a few things you should keep in mind.

Here are six ways to create a product video your customers will love:

1. Keep It Short and Sweet

The first step to creating a product video your customers will love is to keep it short and sweet. No one wants to watch a long, drawn-out video about a product they’re interested in. Keep your video under 2 minutes and get to the point quickly.

2. Highlight the Features

Your customers want to know what your product can do for them. So, highlight the key features that will benefit them the most. Don’t try to show everything your product can do in the video. Just focus on the features that will be most useful to your customers and showcase what makes your product unique and why customers should buy it.

3. Use Customer Testimonials

If you have happy customers, use their testimonials in your product video. There’s nothing more powerful than hearing from a satisfied customer. It helps build trust and credibility for your product.

4. Use Attractive Visuals

Make sure your product video uses relevant visuals to help tell your product’s story in a visually appealing way. Show your product in action and use close-ups to highlight the features you’re talking about. You should use high-quality images and videos to make your video look professional. Good visuals will help your customers understand your product and see how it can benefit them.

5. Tell a Story

People love stories, so tell a story about your product. How did you come up with the idea? How has it helped your customers? What are the benefits of using it? Telling a story about your product that captivates your audience will help your customers connect with it on a personal level. Use a script or storyboard to plan out your video, so it flows well and keeps viewers engaged.

6. Include a Call to Action

As you create your product video, make sure to include a strong call to action. Tell your viewers what you want them to do after watching the video, such as visiting your website or signing up for your email list. If you don’t include a call to action, your viewers may not take any action after watching your video.


Product videos are a great way to showcase your product, demonstrate its features and benefits, and build customer confidence. When creating a product video, keep in mind your goals. By following these tips, you can create a product video that will boost your sales and videos that your customers will love.

OpenEye Studios provides professional commercial video production in Springfield, MO. Our team of experienced professionals will work with you to create a custom video solution that meets your specific needs and objectives. Whether you’re looking to produce a TV commercial, product video, training video, or anything in between, we have the experience and expertise to get the job done right. Let us take your business to the next level with a professionally produced video. Contact us today to get started!

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Ready to Take Your Business to the Next Level?

drop us a line and keep in touch